The intelligence layer for financial services.
We deploy the personalised, intelligent interface between financial services providers and their customers. One layer — every existing capability of your business. Our technology, your infrastructure, your ecosystem, your brand.
Ask anything...
One intelligent interface for every financial outcome
Banking apps are static. Websites are brochures. Your customers deserve more. FinFy sits as an intelligence layer on top of your existing infrastructure — not replacing anything, but giving every customer a single conversational interface to execute on what they actually want to do. Check a credit score. Transfer funds. Find the right product. File a claim. Every outcome, one interface.
How It Works
FinFy Assistant
Powered by the Financial Intelligence Engine™
What's my credit score and how can I improve it?
Your TransUnion score is 720 — that's Good. Your biggest factor is credit utilisation at 68%. I can help you build a plan to reduce that. Want me to also check your available products for a lower-rate consolidation?
Outcomes your customers can execute
Credit Intelligence
Customer pulls their credit score, understands each factor, and gets a personalised improvement plan — all in one conversation.
Transaction Execution
Customer initiates payments, transfers, and account actions through natural language. No more navigating static banking menus.
Product Discovery
Customer describes what they need, FinFy matches them to the right product from the provider's catalogue — contextually, not generically.
Financial Coaching
Customer gets budgeting guidance, savings strategies, and behaviour insights personalised to their actual financial data.
Claims & Resolution
Customer submits, tracks, and resolves claims and complaints — with intelligent escalation to human agents when needed.
Benefits Navigation
Customer understands their group benefits, enrols in programmes, and accesses wellness resources — one interface for everything.
Context, architected. Not aggregated.
What makes FinFy different isn't just access to data — it's how we engineer it. Our context architecture pulls from your systems, your customer's financial accounts, credit bureaus, and third-party sources, then structures it into a unified, real-time intelligence layer purpose-built for each deployment. The result: every interaction is grounded in the deepest understanding of your customer that's ever been possible.
12,000+
banks and financial institutions connected via Plaid
20
countries with live bank coverage
3
credit bureaus integrated for real-time scoring
<10s
to build full customer context from all sources
Connected data sources
Data partners
South African bank integrations
Customer context built
Updated 3 seconds ago
From architected context to executed outcome — in five phases.
The FinFy Financial Intelligence Engine™
The Engine is what connects everything. It takes the context we've architected from your systems, your customer's accounts, and credit bureaus — and turns it into action. Not generic responses. Real outcomes: a transaction executed, a score explained, a product matched, a claim filed. Every phase is purpose-built for regulated financial services, with compliance woven into the architecture, not bolted on after.
Phase 4—Validate & Protect
Every response and action is checked against compliance rules, accuracy standards, and PII filters before it reaches the customer. Nothing leaves unchecked.
Phase 5—Log, Learn & Deliver
Full audit trail, AI disclosure, and delivery. Every outcome feeds back into the Engine to continuously improve accuracy and personalisation.
Phase 1—Safeguard & Classify
Every customer interaction starts here. PII is detected, intent is classified, and scope is checked against your compliance framework — before anything else happens.
Phase 2—Architect Context
This is where FinFy is different. We pull structured context from your systems, the customer's financial accounts, credit bureaus, and transaction history — engineered into a unified intelligence layer.
Phase 3—Execute on Intent
Grounded in real customer context, the Engine determines the right action — answer a question, initiate a transaction, recommend a product, or escalate to a human advisor.
Trusted and Fully Certified
Built for Regulated Financial Services
Three phases to an intelligence layer that grows with every interaction
Connect & Architect Context
We integrate with your systems, your customer's financial accounts, and credit bureaus — then architect a structured context layer unique to your deployment. Not just data access. Engineered context.
Configure & Deploy the Engine
Your context architecture feeds into the FinFy Financial Intelligence Engine — configured to your brand, your compliance framework, your product catalogue. One codebase. Your configuration. Live on your domain.
Learn, Remember & Evolve
Every interaction builds persistent memory. Every outcome deepens the context. The intelligence layer doesn't just serve your customers — it grows with them. An evolving relationship layer, not a static interface.
Simple, outcome-based pricing
You only pay when FinFy delivers a measurable outcome for your customer — a transaction executed, a score retrieved, a claim submitted, a product matched. No per-seat fees. No platform charges. Just outcomes.
FinFy with your existing infrastructure
FinFy works seamlessly on top of any banking app, insurance portal, or financial services platform.
500 outcomes per month minimum
FinFy managed deployment
Combine FinFy with a fully managed deployment — your brand, your compliance, our infrastructure.
Ready to build your intelligence layer?
Every deployment is bespoke. Let's design yours.